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Unveiling the Elegance of Beauty

Welcome to
Beauty in the Motherland

1st - 3rd October, 2024

The Eko Convention Center

Unveiling the Elegance of Beauty

Welcome to
Beauty in the Motherland

The Eko Convention Center

1st - 3rd October, 2024

BEAUTY IN THE MOTHERLAND

More than 100 renowned brands predominantly owned by Africans and International Brands with proven interest in Africa/Emerging Markets  will convene at the Biggest Convention center In Nigeria – The Eko Convention Center on the 1st – 3rd October for the Second edition of Beauty in the Motherland Exhibition and Conferences

Leading Brands
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Beauty Professionals
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Speakers
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Partners
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REGISTER FOR FREE

Register for free and get exclusive perks and delightful surprises like freebies and samples from top beauty brands.

Beauty In The
Motherland: By the Numbers

The beauty industry in Africa is not just vibrant; it's a burgeoning powerhouse. Here's a snapshot of what makes this market so exciting:

The Future is Bright: These statistics paint a picture of a market that's not just thriving but also ripe with opportunities. Beauty In The Motherland is at the forefront of tapping into this potential.

$62 Billion +

Industry showcasing significant market size.

$1.5 Trillion

Spending Power, indicating massive consumer potential

500 million+

Youthful Demographics poised for dynamic growth & innovation

100+

Leading African and international renowned beauty brands

3 Billion

The projected population of Africa by 2065 is 3 billion people

10,000+

Beauty Professionals expected attendance.

exhibitors

Key Highlights

Beauty Exhibitions & Demonstrations

Beauty Conferences

Beauty Awards

Beauty Competitions

B2B Meetings

Networking HUB

The Second Edition of 'The Beauty Party’

Closing Ceremony

OUR PARTNERS

This is more than an exhibition—it's the beginning of a movement.

Come and make history with us as we embark on the second chapter of a story that will be told for years to come

Past Exhibitors

This premiere event is your stage, a moment to shine, and an unparalleled opportunity to showcase your creativity to a receptive and enthusiastic audience.