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About Us

The Maiden edition of Beauty in the Motherland Exhibition and Conferences.

We are Africans and a team with cumulative beauty industry experience spanning over 10 Decades with proven expertise of the  African Beauty  market. We have built close working relationships with Leaders and decision makers in the African Beauty Industry across various regions, government agencies, retailers, manufacturers, distributors and importers. Our Maiden exhibition will be truly showcase the potential of doing business in Africa

The Eko Convention Center

5th - 6th December 2023

Experience Beauty Like Never Before

This premiere event is your stage, a moment to shine, and an unparalleled opportunity to showcase your creativity to a receptive and enthusiastic audience.


Explore the latest in beauty innovation and time-honored traditions


 Network with industry leaders, influencers, and beauty aficionados


Elevate your brand in a market brimming with opportunity and passion


 Participate in workshops, talks, and panels with leading beauty experts

Our Partners

Partner Banks

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Partner Hotels

Media Partners